A packed day's copywriting training

Inspiring Words courses offer quality training in a friendly and supportive atmosphere. Whether you’re just learning the copywriting ropes, want help in a particular area, or are more experienced and fancy a refresher, check out the courses available. Places are limited to help you make the most of the experience. Alternatively, if you’d like me to deliver one of these seminars or a specially tailored version in-house, I’ll happily develop one for you – just e-mail or call me for a no-obligation chat.

Secrets Of Effective Copywriting

One day course, Leicester

A real opportunity to discover some of the secrets of effective copywriting and learn to be more ‘copy confident’. It's a packed and infomative day - and we have fun too.

Tuesday 8th July 2008
Wednesday 10th September 2008
Tuesday 14th October 2008

Course Details

The morning session:

• Planning for success – what you should know before you put pen to paper: planning that’s designed to make your copy speak even more powerfully to your target market
• Eight golden rules for more effective copywriting – including writing from your reader’s point of view and achieving ‘pull through’.
• Getting the reader’s attention. What does it take?
• Should you use long copy or short?
• Ideas for winning headlines.

The afternoon session:

• Ten top tips for creating more compelling text to hold your reader's attention – including writing in plain English and the feature:benefit conundrum - creating the message that's right for your target market.
• The importance of the call to action in the selling process.
• The checking process that’s vital.
• Writing differently for different tactics – what would you put in a sales letter that has no place in a website?
• Tips for overcoming writer’s block and more.

We’ll consider what makes good copy (and bad). You’ll go away with tools to create better copy and plenty of ideas for overcoming writer’s block too. There’ll also be as much practice as we can squeeze in. Please feel free to bring along some of your own material.

The price includes refreshments, a 2-course lunch in the venue's restaurant and information to take away. You can book online using the 'book now' button below, by calling 0116 286 9800 or emailing me at gillian@inspiringwords.co.uk

I use a venue with on-site accommodation in case, like some of my delegates, you're coming a long way. I look forward to meeting you.

Looking for copywriting coaching?

Coaching/mentoring support is also available after the course, should you want me to comment on or edit any copy you write once you're back at your desk. Please contact me to find out more - or just ask on the day.

Can't make it?

I also run this in-house as a 1:1 or group training day. Please contact me for details.

What delegates have said about previous courses:

"I really enjoyed the day and learnt a lot more information of value than any other course I have been on." - Linda Leatham, Egghead Design

"Gillian is a very coherent and enthusiastic presenter. There was a lot of very useful and transferable information which should give me the confidence to go back and use what I've learned in my job." - SP, Graphic Designer, Gloucestershire

"I found the course really useful and totally applicable to my job role. It's provided me with a good knowledge of the main principles of copywriting. Thanks!" - JF, Marketing & Communications Officer, West Yorkshire

"A concise, relevant and well-presented introduction to copywriting covering many different applications in a practical manner with good exercises." - LW, Proprietor, Leicestershire

Please visit the training page for more testimonials.

Please note: Inspiring Words reserves the right to cancel courses in exceptional circumstances in which case payment will be returned in full. If you cancel two weeks or more before the course, you can transfer to another course or send a colleague instead. While I always aim to be flexible, I cannot refund payments when I have been charged by a venue for your place.