Secrets Of Effective Copywriting

One day copywriting course, Leicestershire - next date - TBA

This is an opportunity to discover some of the secrets of effective marketing copywriting and learn to be more ‘copy confident’. It's a packed and informative day - and I think you'll enjoy it too. You'll find more details of the day below.

Practical. Friendly. Supportive.

This course is designed to offer quality training in a friendly and supportive atmostphere. As a copywriter with 25 years' experience, I've written for household names and on award-winning work.

Who would benefit from this course?

This course is for you if you write copy - perhaps as part of a marketing role or because you run your own business. It suits delegates who are just learning the copywriting ropes and those who are more experienced and would like a refresher on copy basics.

Interested?

Remember, to take advantage of the BOGOF offer, call me on 0116 286 9800/ 07961 823 674 or email gillian@inspiringwords.co.uk - please don't use the online booking below.

Next course: TBA
Please don't book until the date is available

Course Details

The morning session:

• Planning for success – what you should know before you put pen to paper: planning that’s designed to make your marketing copy speak even more pwerfully to your target market
• Eight golden rules for more effective copywriting – including writing from your reader’s point of view and achieving ‘pull through’.
• Getting the reader’s attention.
• Should you use long copy or short?
• Ideas for winning headlines.

The afternoon session:

• Ten top tips for creating more compelling text – including writing in plain English and the feature:benefit conundrum - creating the message that's right for your target market.
• The importance of the call to action in the selling process.
• The importance of the checking process.Writing differently for different tactics – what would you put in a sales letter that has no place in a website?
• Tips for overcoming writer’s block.
• Hints on proof-reading.

There'll be time for copywriting practice too. Please feel free to bring along some of your own material to work on.

Register your interest for future courses now and get the early bird rate (£150)

If you would be interested in coming on an open course in the future, please let me know by calling 0116 286 9800/ 07961 823 674 or emailing gillian@inspiringwords.co.uk

The course will be held in Leicestershire, just a couple of miles or so from the M1/M69 junction.

Prefer to have this course delivered in-house?

Please see the 'Training' page on this website or, for sample agendas for the range of in-house copywriting courses I offer, please visit my other website at www.thecopywritingcoach.co.uk/In-house-copywriting-training.aspx

Alternatively, contact me for more details.

Choose from:

Secrets of effective copywriting (full or half day)

Secrets of powerful web writing (full or half day)

Secrets of recruitment advertising (half day)

Looking for copywriting coaching?

Coaching/mentoring/critiquing support is also available after the course, should you want me to comment on or edit any copy you write once you're back at your desk - or support you in further learning. Please contact me to find out more, visit my new training/mentoring website at www.thecopywritingcoach.co.uk - or just ask on the day.

What delegates have said about previous courses:

"I really enjoyed the day and learnt a lot more information of value than any other course I have been on." - Linda Leatham, Egghead Design

"Gillian is a very coherent and enthusiastic presenter. There was a lot of very useful and transferable information which should give me the confidence to go back and use what I've learned in my job." - SP, Graphic Designer, Gloucestershire

"I found the course really useful and totally applicable to my job role. It's provided me with a good knowledge of the main principles of copywriting. Thanks!" - JF, Marketing & Communications Officer, West Yorkshire

"A concise, relevant and well-presented introduction to copywriting covering many different applications in a practical manner with good exercises." - LW, Proprietor, Leicestershire

Please visit the training page for more testimonials.

Please note: We reserve the right to cancel courses in exceptional circumstances in which case payment will be returned in full. If you cancel two weeks or more before the course, you can transfer to another course or send a colleague instead. While I always aim to be flexible, I cannot refund payments when I have been charged by a venue for your place.